M-Commerce

Introduction

• M-commerce stands for “mobile commerce”.
• M-commerce has become increasingly popular in recent years due to the widespread use of mobile devices and the convenience they offer.
• Many retailers and service providers have developed mobile apps and optimized their websites for mobile devices to provide customers with an easy-to-use shopping experience.
• As mobile technology continues to advance, m-commerce is expected to continue to grow and evolve, with new innovations and capabilities emerging to further simplify the mobile shopping and payment experience.

Definition

• M-commerce refers to the buying and selling of goods and services using mobile devices such as smartphones and tablets. This can be done through mobile-optimized websites or mobile apps, and it allows consumers to shop and make purchases from anywhere at any time.

Characteristics Features

•  M-commerce enables consumers to make purchases and payments quickly and easily, without the need for a desktop computer or physical store.
• In addition to traditional online shopping, m-commerce also includes mobile payments, mobile banking, and other mobile-based financial transactions.
• M-commerce also opens up new opportunities for businesses to target customers with personalized offers and promotions based on their location, browsing history, and other data.

Use of M-Commerce

M-commerce (mobile commerce) has several uses, including:-

1. Online shopping:

   • M-commerce enables consumers to shop for products and services using their mobile devices. Mobile-optimized websites and apps provide a convenient way for consumers to browse, compare prices, and make purchases.

2. Mobile payments:

   • M-commerce also allows consumers to make payments using their mobile devices.
   • Mobile payment systems such as Apple Pay, Google Wallet, and PayPal enable consumers to pay for goods and services using their smartphones or tablets.
3. Location-based marketing:
   • M-commerce also enables businesses to target customers with personalized offers and promotions based on their location. This can be done using technologies such as geolocation and beacon technology.

4. Customer service:

   • M-commerce can also be used to provide customer service and support. Businesses can use mobile apps and messaging platforms to communicate with customers, answer questions, and resolve issues in real time.